1st Virtual BIPOC Men's Group, Sept. 9th, 2025 @ 8:00P CST/6:00P PST

Director of Fitness & Nutrition, Wise MindBody Institute

Owner, Terry Dixon Fitness

Co-Owner, Earn Dat Body Campus

As a native New Orleanian and CEO of Terry Dixon Fitness, Terry—also known as GoHardJoe—has spent his entire life immersed in a culture rich with music, art, and an eclectic array of exceptional cuisine. During his youth, he didn’t pay much attention to his diet, largely due to his constant involvement in sports and physical activity. However, as Terry matured and witnessed his peers struggle with the effects of poor eating habits and weight gain, he made a conscious decision to shift his lifestyle. Determined to perfect his craft and pursue the epitome of physical excellence, Terry transformed his passion into a profession that now supports his family.

As a certified personal trainer, Terry’s commitment to fitness is deeply tied to his love for his daughter. He works hard to set a powerful example for her and for every client he trains. Terry's mission is to guide each individual through a comprehensive lifestyle change—one that integrates nutritious eating, consistent exercise, and empowered decision-making. 

Through personalized plans tailored to suit each client’s unique lifestyle and needs, Terry equips individuals with the tools they need to achieve their health and fitness goals. His areas of expertise include weight loss, endurance and strength training, muscle building, and customized nutrition plans. 

Recognizing that the journey toward better health isn’t always easy, Terry—GoHardJoe—ensures that with the right guidance and structure, each person can develop the confidence and discipline necessary to sustain a healthier, more fulfilling life.

Board Certified Primary Care Physician 

Health & Wellness Advocate